Seoul: Global streaming giant YouTube has expanded its shopping features in South Korea to help creators generate additional revenue through their videos, company officials said on Wednesday. YouTube unveiled its shopping affiliate program for eligible Korean creators the previous day, allowing them to “tag” products on their videos, Shorts and livestreams to help viewers purchase the products on affiliated retailer’s website. South Korea is the second country to have the program following the United States. YouTube introduced the feature in the US in June last year, reports Yonhap news agency. In Seoul, e-commerce giant Coupang first joined the program to help introduce brands reg
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