Google Analytics 4 is the new standard for traffic analytics measurement on your dealership’s website. Google switched from the “old” Google Analytics Universal properties to “GA4” in July of 2023. Let’s talk about what you should know about GA4 and how to best use it to measure the traffic on your website. Setting Up GA4 – It’s A Little Different Different isn’t bad! GA4’s new methods of tracking reflect the complex nature of more modern car dealership websites. We’ll be honest, too: unless you intend to do a fair amount of reading and training, we suggest having your ad agency or website provider set up GA4 for you. Why? Measuring the wrong things could be a setback for advertising
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