How McDonald’s Managed Digital Transformation: a View From a Franchisee ...Middle East

Industries must adapt and innovate to stay competitive in an ever-evolving digital landscape. The food service sector is no exception. We sat down with Aris Gysel, a key figure in McDonald’s Switzerland, to discuss his experience steering the digital transformation of McDonald’s restaurants. In this interview, Aris shares his insights on digital ordering systems, the challenges of implementation, and the impact on customer experience and staff roles.

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