For some hoteliers, a Revenue Management System (RMS) seems like the ticket to higher occupancy and room rates. Get the software, input some data and away you go. Or something like that. Designed to automate repetitive tasks, an RMS does save time and is more efficient and accurate than a person. However, it’s not an either/or scenario, as you’ll see below. Consider the tasks of an RMS. It handles pickups, cancellations, weather, market segment, demand, area events, and more. As an algorithm, it’s constantly calculating and recalculating the best room rates based on the current data. No data or incorrect data, and it can’t give accurate information. A Snapshot of RMS There are two types of R
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