John Mueller, a Google Search Analyst at Google, wrote a response to a site owner who saw their site tank in September 2023 and hired SEO, and there has been no improvement. John’s response was that it was likely not one thing but many things and that even possibly the site had a good run and it is time to move on to something new. John wrote on Reddit the following points: Server issues were likely not the issue Removing a few ads won’t solve the issue Disavowing links won’t solve the issue Buying links won’t solve the issue Switching to a new SEO plugin won’t solve the issue He goes on to explain that sometimes maybe “consider that you’ve possibly had a good run already” and t
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