As Marriott updates their systems and new websites, it’s important to stay up to date on understanding the process, creating an SEO Strategy, and implementing best practices for your hotel. First things first, Marriott changed their URL structure in 2022. This change is important to know because you will want to audit all of your listing URLs and backlinks to ensure that all online platforms and listings have the new URL. The difference between the old and new structure is minor and is highlighted below.
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