By Rebecca Cairns, CNN (CNN) — On a trip to Florence in 2015, while immersing herself in Italian food and history, Nada Badran had a “eureka moment.” The former management consultant wanted tourists to experience culture and history like this in her home city, Dubai. The Middle Eastern metropolis — largely built in the past 50 years off the back of the discovery of oil in the Arabian Gulf in the 1960s — is a far cry culturally from the medieval Tuscan city that Badran was inspired by. But she was tired of hearing people say, “Dubai has no soul” or “it could be anywhere in the world,” and felt that this perception was the result of shortcomings in the tourism industry, rather than the ci
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