IN THE AGE OF information, eyecare professionals are seeking modern solutions to attract new patients and retain their existing ones. Digital marketing has emerged as an invaluable tool for businesses looking to expand their reach. Of all the advertising options, Google Ads stands out for its efficiency, targeting capabilities, and measurable results. How Google Ads Work Google Ads operates on a pay-per-click (PPC) model, where advertisers pay a fee each time a user clicks on one of their ads. The platform allows ECPs to display ads to potential patients actively searching for eyecare services or related products. Implementing Google Ads could serve as the linchpin in a marketing strategy,
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