‘We’ve actually found that people find these ads really helpful’: Google claims cramming ads into AI-generated search will help, not hurt users ...Middle East
Advertisers will get a front-row seat to Google’s generative AI search features. AI Overviews will have ads above, below, and within AI-generated search results, Rachel Melgaard, Google’s director of global search, said on Tuesday at a press roundtable ahead of the company’s Marketing Live event. The additional updates to generative-AI powered search results stand to bolster Google’s already massive search advertisement business, which is under pressure from AI-powered competitors and a major antitrust case. Last quarter, Google’s search business brought in more than $46 billion in revenue last quarter, beating expectations. “We’ve been testing this for a while now and we’ve actually found
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