Agency to lead partnership development for the League in North America NEW YORK, May 22, 2024 /PRNewswire/ — Lega Serie A USA today announced Allied Sports as an official agency of record, supporting the Italian soccer League’s North American team headquartered in New York City. As part of Lega Serie A’s expansion efforts in the United States, Allied Sports will lead commercial strategy and sales efforts to help maximize corporate partnership revenue, grow the League’s domestic fanbase, and align with like-minded brands. Lega Serie A USA Taps Allied Sports for North American Commercial Sales A global football powerhouse, Serie A is comprised of 20 highly competitive Italian c
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