CRACKER Barrel has seen a decrease in customer traffic, pushing the American restaurant chain to transform its business operations. The goal of the $700 million plan is to up the brand’s relevance in the restaurant industry. GettyCracker Barrel’s customer traffic is down 16% from last year[/caption] GettyThe restaurant chain announced a $700 million plan to revitalize the 54-year-old company and drive in more traffic[/caption] Cracker Barrel intends to spend millions across the next three years to revitalize the 54-year-old company, per Restaurant Business Online. The restaurant’s customer count is down 16% from last year, a decrease especially noticeable at dinnertime.
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