Destination Canada CEO and Minister Soraya Martinez Ferrada launch ‘A World of Opportunity’ at Canada’s signature international tourism marketplace, Rendez-vous Canada, in Edmonton New tourism strategy is a roadmap to make Canada a top 7 global destination by 2030 Aims to generate $160 billion in annual revenue by 2030 EDMONTON, AB, May 16, 2024 /CNW/ – Today, Destination Canada, launched its new tourism strategy, ‘A World of Opportunity‘ which sets a firm focus on transforming the sector and catapulting Canada back into the top 7 global destinations by 2030. Destination Canada President and CEO, Marsha Walden, and The Honourable Soraya Martinez Ferrada, Minister of Tourism, officially
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