How Celibate Women Became a Threat ...Middle East

Amid a number of recent pivots, including scrapping the women-message-first system it launched with 10 years ago, dating app Bumble recently unveiled a new ad campaign that seemed to take aim at its primary demographic: women. Over the weekend of May 11, a number of TikTok users in the Los Angeles area posted the dating app’s new anti-celibacy billboards, which appear to tease women who have sworn off sex and dating. One billboard reads, “You know full well that celibacy is not the answer.” The campaign comes two weeks after a commercial announcing “the new Bumble,” which shows a woman who becomes a nun because she’s fed up with dating, only to immediately relapse once she sees a hot

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