Disney Ad Chief Rita Ferro Makes Upfront Entrance In Animated ‘Family Guy’ Short, Hails Company’s Knack For “Transcending Generations And Igniting Pure Joy” ...Middle East

Rita Ferro, president of global advertising at Disney, emphasized the company’s reach during the company’s upfronts presentation to advertisers. Before detailing the company’s daily interactions with half the world’s population, its industry-leading 11.5% share of content distribution in April (according to Nielsen) and its “billions of consumer touchpoints,” Ferro got animated. She was depicted in […]

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