Apple apologizes for ad showing piano, guitars crushed ...Middle East

Apple has apologized over an ad for its new IPad Pro showing a piano, guitars, paint cans and other objects being crushed by a hydraulic press after it sparked backlash online.  “Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” Tor Myhren, Apple’s VP of marketing communications, told Ad Age.  “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad,” he continued. “We missed the mark with this video, and we’re sorry.”  The ad, which Apple reportedly no longer plans to run on TV, shows the massive press flattening various objects befor

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