Titled ‘Customer Experience Live Intelligence Report 2024’, the survey also found that 76 per cent of respondents are investing in AI to help with the CX effects. That’s more or less a given under current market circumstances. Notably, 82 per cent of companies are leveraging customer feedback and surveys, while 59 per cent are investing in customer journey mapping to chart ‘seamless’ interactions across touchpoints. In addition to the primary solutions that Middle East organisations will prioritise, the report also provides insights into the anticipated timeline. A substantial 89 per cent of companies in the region are poised to make investments in CX solutions within the next year.
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