Apple’s new iPad Pro ad begins with the ticking of a mechanical metronome, which is a device used to help musicians keep track of timing. Then it cuts to a record player, and then finally to the image of a giant hydraulic press, where the metronome, the record player, several musical instruments, an arcade video game, and other items sit, waiting to be crushed. [time-brightcove not-tgx=”true”] The 1972 song “All I Ever Need Is You” by Sonny & Cher begins to play, and the metal slab of the hydraulic press descends onto the precious items. We watch a trumpet get crushed, followed by paint cans, a clay sculpture of a person’s head, an angry bird doll, an old fashioned television, c
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