Marriott’s loyalty programme Marriott Bonvoy, with over 200 million members globally, plays a significant role in attracting and retaining guests. Credit: JHVEPhoto via Shutterstock. Marriott International is experiencing significant growth in the Canadian market, driven by a strategic focus on leisure travel. The company saw a 36% year-on-year increase in hotel-level leisure revenue in 2023, solidifying its position as a leader in the Canadian hospitality industry. Marriott is capitalising on the growing demand for unique experiences by expanding its portfolio of lifestyle brands. Soft brands such as Autograph Col
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