National destination marketing organization Brand USA hailed a productive week at IPW 2024, with a full program of partner appointments, trade meetings, and media engagements. Brand USA’s leadership, staff, and representatives participated in more than 700 meetings with international and domestic media, buyers and suppliers. “I am grateful to our partners at the U.S. Travel Association for bringing the world together in Los Angeles, for the 55th annual IPW,” said Chris Thompson, president and CEO of Brand USA. Thompson stands down this year with Fred Dixon taking the helm. Overall, U.S. Travel Association’s IPW 2024 hosted over 5,700 delegates, including 2,000 buyers and media from nearly
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