From MrBeast to Logan Paul: Why Wall Street Is Infatuated With Influencers ...Middle East

Two years ago, Jimmy Donaldson, better known as MrBeast, ventured to Bentonville, Arkansas, with his management team to talk creators — and chocolate. Donaldson, a giant on YouTube (252 million-plus subscribers), was aiming to leverage his audience to build a real-world business: a candy line called Feastables. And Walmart, based in Bentonville, signed on as a […]

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