The 2024 presidential election appears to be a toss up. About half of all voters want to replace both Biden and Trump on the ballot, but party loyalty among rank-and-file Republicans and Democrats remains strong, and the bases are dug in. Political psychologist Drew Westen has recommended that Democrats reconsider their view that elections are won and lost on the issues, and the assumption that the policies they support sell themselves. Politics, Westen emphasizes, is actually “less a marketplace of ideas than a marketplace of emotions.” And feelings are best tapped through stories that fit into a “master narrative.” If Democrats don’t adopt this approach, he concludes, they can onl
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