Brian Kirkland Of Choice Hotels International: How We Leveraged AI To Take Our Company To The Next Level ...Middle East

Choice is currently piloting a new technology with AWS called Amazon Q where we’re leveraging AI to integrate customer interactions to inform and personalize other touchpoints in their journey. One place this will be used is by giving Choice customer service agents a holistic understanding of who the customer is, helping to drive bookings for hotel owners and provide customers with a personalized and better experience.

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