Since launching in 2012, Ibotta has awarded more than 200 million shoppers $1.8 billion in cash rewards. The Denver-based company offers rewards through its app and the Ibotta Performance Network, which allows businesses to offer promotions through a plug-and-play solution. “Today, millions of consumers redeem our offers on Walmart, Dollar General, Kroger, Shell, and other retailer properties without ever creating an Ibotta account or downloading our app,” said Julianna Vorhaus, Ibotta brand marketing director. On April 18, the company raised $328 million for its investors and $198 million for itself in an initial public offering that outstripped expectations. It’s an exciting time for the
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