Chess is cool again, thanks to the hit Netflix show The Queen’s Gambit. While chess retailers and app makers reap the rewards, other brands are surely taking note of the streaming service’s ability to singlehandedly drive sales.Sales for the ancient board game are up 125% since the miniseries debuted Oct. 23, according to the market research company NPD. One toy company, Goliath Games, told NPR that sales of its chess sets have increased more than 1,000% compared to the same period last year. Downloads for Chess.com’s iPhone app have jumped from obscurity to the top of the charts.Netflix does not have traditional ads—and remains adamant it will not introduce them—but marketers see enormous o
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