Superfans have become an very buzzy topic within the industry since last summer, when Goldman Sachs projected that this segment of fans could put more than $4 billion into the music industry by 2030. As previously reported by Billboard, in January Warner Music Group CEO Robert Kyncl called for “stok[ing] the blue flames of superfans” and additional “direct artist-superfan products and experiences”, while Universal Music Group CEO Lucian Grainge highlighted the value of “superfan experiences and products”; and Spotify hinted at future “superfan clubs” in a blog post.” Defined by Luminate as listeners who “engage
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