Google said Tuesday that it will no longer be able to complete its phase-out of third-party cookies by the end of 2024. “We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem,” the company said in a blog post. This is the latest in a series of delays to Google’s efforts to eliminate third-party cookies, which track users across the internet to sell targeted ads. The announcement comes just days before the U.K.’s Competition and Markets Authority (CMA), which is overseeing the tech giant’s cookie phase-out, is expected to release a stat
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