Two years after they first exploded onto television screens, ads for sports betting platforms only regulated in Ontario continue to bombard Canadians in markets where the websites are not regulated. A coalition of lottery and gaming corporations from eight provinces across the country wants that changed. “We are in a fight with people that are operating illegally in our provinces,” said Marie-Noëlle Savoie, the British Columbia Lottery Corporation’s chief compliance officer and vice-president of safer play & enterprise integrity — and a spokesperson for the Canadian Lottery Coalition. “We’re obviously not very happy about it.” When Ontario launched its open, competitive online gaming marke
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