TORONTO, April 18, 2024 – The National Basketball Association (NBA) and KOHO Financial Inc, a leading fintech company, today announced an agreement that will see KOHO serve as presenting partner of the 2024 NBA Playoffs in Canada. The collaboration marks the league’s first marketing partnership with the company. The announcement coincides with the start of the 2024 NBA Playoffs presented by KOHO and will feature the launch of the 2024 NBA Playoffs Sweepstakes presented by KOHO. From Saturday, April 20 – Tuesday, April 30, NBA fans across Canada can enter to win a trip for two people to attend an NBA Playoffs Conference Semifinals game and a trip for two people to attend a Conference Finals
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