Evolving Past ROAS as the Primary Marketing KPI ...Middle East

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had an engaging discussion around other KPI’s that our organizations lean into to show value in our digital marketing initiatives. Read on for some key takeaways and ideas to get started.

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