ONE of the biggest pop culture phenomena of recent times is the rise of Taylor Swift.Sell-out tours, multiple Grammys and record-breaking documentaries have all added to the 34-year-old singer’s marketing juggernaut, which shows no sign of slowing down.There has also been no hint of overexposure, as Swifties (Swift’s fans), lap up every morsel of information, merchandising and tittle-tattle there is about the pop diva.The singing megastar’s on-going relationship with one of America’s most popular gridiron football players Travis Kelce has had an exponential effect on the National Football League (NFL) franchise.Already hugely popular in its own right, the sport got an even bigger audience, w
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