IN a world saturated with superficial media and digital content that is wafer-thin on substance, authenticity becomes a much-valued commodity.Netizens want, nay demand, that social media influences elevate their platforms by creating relevant content that is both engaging and genuine.Hence, Fiedzah Ibrahim has always tried to infuse her posts on beauty, fashion, travel and lifestyle with plenty of authentic content, allowing the influencer to identify with and make meaningful connections with her followers.The Kuala Lumpur native spoke exclusively to theSun on how she manages to keep things real, giving her social media platforms added validity and trustworthiness.Fiedzah also provided insig
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