Breaking Barriers: Hotels Are Reclaiming Power in Website Management ...Middle East

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A company’s website serves as a powerful conduit for customer engagement, brand representation, and revenue generation. Nowhere is this more evident than in the hospitality industry, where a hotel website frequently marks the first point of contact with potential guests. Amidst discussions on digital marketing and website management, a pivotal question emerges: where should the control over website content and functionality reside - with its creators or with the businesses they represent, such as hotels striving to enhance their online presence with superior content and features?

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