As the psychologist Leon Festinger wrote in 1956, “A man with a conviction is a hard man to change. Tell him you disagree and he turns away. Show him facts or figures and he questions your sources. Appeal to logic and he fails to see your point.” Why is that? Because, as Festinger explained in depth in A Theory of Cognitive Dissonance and other books, when a deeply held conviction comes into conflict with reality, its holder experiences a “cognitive dissonance” that is so uncomfortable that he or she is driven to reduce or resolve it, either by revising the belief to bring it into consonance with reality, or, if it is too deeply rooted to change, by editing their view of reality to c
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