Merlin and Deezer announced a new partnership through which Deezer’s artist-centric royalty model will be integrated across Merlin’s membership of independent record labels, distributors and other rights holders. The model, which is currently being rolled out in France, is designed to reward artists and tracks that are viewed as playing a part in attracting and retaining subscribers to the platform while excluding white noise and other types of “functional” audio from the royalty pool. “We have worked with Deezer to ensure their new model works for the benefit of our members, representing a path forward in ensurin
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