The bloc’s acronym is a “brand” and the addition of new members will not change that, a top Russian diplomat has said The BRICS economic group will keep its current name despite the bloc’s expansion, a top Russian diplomat has said. BRICS is a recognizable brand and a “trademark,” according to Deputy Foreign Minister Sergey Ryabkov, who is also Russia’s sherpa in the group. “One thing has to be made clear: The leaders in Johannesburg agreed that despite the expansion which took place on January 1, the new larger group will keep its name, BRICS. Period. Not ‘BRICS-plus’, but BRICS. It’s a brand. It’s a well-known
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