Ruby Announces First Project in Sweden ...Middle East

The Ruby Group has marked its debut in the Scandinavian market by securing its’ first project. Located in the heart of the island of Kungsholmen in Stockholm, Ruby is set to develop a 187-room hotel. This venture is in partnership with Alecta Fastigheter, a real estate company owned by Sweden´s largest pension fund Alecta. Ruby Hotels, led by founder and CEO Michael Struck, continues its successful expansion, introducing its’ Lean Luxury concept to Northern Europe for the first time. The brand’s inaugural project in Sweden represents a significant milestone, with entry into the Scandinavian market recognised as a formidable challenge due to the strong presence of local operators and a compet

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