Since its launch in 2014, I Quit Ordinary Smoking (IQOS) has garnered attention as an alternative to traditional combustible cigarettes. Manufactured by Philip Morris International (PMI), the leading international tobacco company, founded in 1847, IQOS is marketed as a heated tobacco product (HTP) rather than burned and claims to cause less harm to both users and the environment than traditional cigarettes. IQOS heatsticks, Heets and Terea, contain nicotine, which is an addictive substance. While it has lower amounts of harmful chemicals than regular cigarettes, it is not without environmental and health risks. As its usage surges in Egypt and globally, with 19.7 million users, a question ar
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