Qatar Tourism’s playbook Qatar Tourism has invested in creating the optimum environment for world- class MICE (Meetings, Incentives, Conferences and Exhibitions) and business events and has become widely known for hosting the biggest regional and international events and exhibitions. This has created a boost in the entire tourism value chain, increasing visitor demand and attracting inward investment resulting in driving a multiplier effect across the domestic economy. An epitome of such large-scale events is the Doha Jewellery and Watches Exhibition, the largest B2B and B2C event of its kind in the region, which has successfully run for two decades. The success of the business events sect
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