The BBC has announced it will experiment with generative AI for the promotion of the upcoming season of Doctor Who. The broadcaster has announced it will be creating a human-written marketing copy for a Doctor Who push notification, email subject line and in the promotional rail on BBC search, before using generative AI to suggest alternative copy. This will be reviewed and approved by the BBC’s marketing team before being shown to audiences. David Housden, Head of Media Inventory at the BBC said: “Experimentation is at the heart of how we approach marketing at the BBC. Testing and learning on how we let audiences know what BBC
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