Carpet manufacturer Interface’s now-classic ‘Mission Zero’ is arguably the most well-known example of a bold move towards (truly) circular business models. Along with a few other pioneers, Interface remains a point of reference of a company leaping toward reducing fossil fuel emissions, while also becoming a zero-waste, 100 percent recycled-fiber carpet enterprise, where the output of one cycle becomes the input of another. When former CEO Ray Anderson sought to undertake this journey to heal and overturn his petroleum-intensive carpet company, he experienced important realizations—ones which have turned Interface into the archetypal carpet manufacturer in today’s global market. However, t
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