ITV Bosses Predict Post-Strike Commissioning “Blip” & Describe Generative AI As A “Co-Pilot” For Creatives ...Middle East

ITV boss Carolyn McCall has detailed the potential for a post-strike “blip” as commissioning conversations are restarted with U.S. buyers, while the head of ITV Studios described generative AI as a “co-pilot for creatives.” Speaking after the publication of ITV’s full-year results, which saw profits tumble by 32% amidst a tricky ad market, McCall said […]

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