Where Less = More: Redefining Luxury: The Shift Towards Minimalism and Sustainability in Hotel Amenities ...Middle East

In an era where environmental consciousness intersects with the evolving preferences of travelers, the hospitality industry stands at a pivotal juncture. The traditional markers of luxury—laden with an abundance of gadgets, amenities, and conveniences—are being reevaluated through the lens of sustainability and essentialism. This shift towards minimalism [sometimes referred to as doing a Marie Kondo] is not just a trend but a response to a deeper understanding of luxury, one that prioritizes experiences and values over material excess.

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