Athletics cannot shy away from change, says the president of the sport’s governing body, Sebastian Coe, who stressed it must keep pace with changing interests of viewers and sponsors to thrive. World Athletics recently announced plans to trial the elimination of fouls from the long jump event and, on the eve of the world indoor championships in Glasgow, Coe stressed these kinds of revisions must be embraced. “The holy grail of every sport is to remain salient, interesting, exciting to young people, we have can’t have a tin ear in their direction,” Coe said at the worlds’ opening press conference on Thursday. “We have to recognise that the way people consume sport — the way they consume e
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