Over half of Thais share their travels online; domestic travel gains popularity amid rising cost of living ...Middle East

BANGKOK, Feb. 27, 2024 /PRNewswire/ — Thai consumers are increasingly turning to online channels for travel inspiration and to share their experiences, according to Mintel research. Before embarking on a trip, 53% of Thais use social media to explore popular destinations, while after their journey, 54% share their experiences on personal social media accounts. Notably, this trend is more pronounced among young Thai travelers aged 18-24, with 60% engaging in such sharing, compared to 51% of those aged 45 and older. “Demand for travel discounts and deal-related destinations is evident, with 44% of respondents seeking such information online,” said Wilasinee Siriboonpipattana, P

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