Anticipating Market Shifts To Future-Proof Your Business getty The last few years have demonstrated the power of uncertainty and its ability to either crumble businesses or create growth opportunities. The first six months of the pandemic saw 23% more businesses closing than average, based on research from Yelp. Business owners across industries recognized the need to future-proof if they want to survive the next catastrophe. But pandemics aren’t the only thing that can shut down a business. Only 25% of companies survive 15 years, according to the Bureau of Labor Statistics. One primary reason businesses close is a lack of market fit. We live in a time of rapid change, driven by technolog
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