TORONTO – When Diana Skakavac scrolls grocery store loyalty apps, she’s always looking for her “unicorn”: personalized offers for Tide laundry powder. “My grandma is a very strict user of the Tide powder. She always has me purchase that for her,” said the Toronto woman behind the Have Coupons Will Travel account on Instagram. “It has to be Tide powder. We’re not bringing home the Tide liquid or the pods. She’s very brand loyal.” But no matter how often Skakavac picks up Tide powder, the grocers never seem to reward her for the behaviour. “My friend and I used to joke about that. She got one (Tide offer) like two or three years ago and she held onto that thing for dear life becau
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