Background and context The real-money gaming market in Brazil has always had the challenge to reconcile the complexity of socio-cultural factors with the reality of market demand. And as things stand, the nation still has imperfect gambling legislation – fragmented and incomplete, if nothing else. While land-based (and cruise-ship) casinos remain prohibited, the federal government has decided to offer licensing to online casinos and sports betting platforms. Recent developments in that sense have shaken the market, both for domestic and global gaming companies, and raised awareness levels among Brazilian adults. December 2023 saw the enactment of the crucial Law 14.790/23 which set the sta
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