Riding the style train ...Middle East

Cultural by : (Daily Sun) -
UNIQLO’s 2024 Spring/ Summer LifeWear collection (SS24) has arrived and the new collection was unveiled in a unique way. The venue, Garden Canopy, at The Exchange TRX, was transformed into an underground station.Media and guests arrived at the preview session on Jan 31, were surprised to find a life-size train with coaches, resembling the interior of an LRT train, packed with Uniqlo’s latest offerings.The train had automatic doors, a seating area, and a handrail above, complete with announcements indicating the next station. The whole setting is a reflection of the daily routine of passengers. The concept was wholly appropriate, as the collection was designed with functionality and contempor

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