Aldi launches new wine collection all priced under $5 a bottle but some shoppers must drive hundreds of miles to try it ...Middle East

ALDI has unveiled its new specialty wine collection inspired by the California vineyards. The retailer launched its California Heritage Collection on February 16, with each bottle retailing for under $5.  AldiAldi launched a new its new wine collection all priced under $5 a bottle[/caption] The grocer revealed that after the success of wine sales, they wanted to make quality and price-friendly options for millennial and Generation Z shoppers. “We know Gen Z and Millennials view wine as something that can be enjoyed anywhere from at-home to special occasions, but don’t want to compromise on quality or price,”Joan Kavanaugh, vice president of National Buying at Aldi told Store bra

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