As the sun rises over the sprawling cities and quiet towns of Canada, a silent revolution brews in the aisles of grocery stores. Gone are the days when loyalty to a single grocery chain was a family tradition, passed down through generations like a well-kept recipe. Today, Canadian shoppers are charting a new course in their grocery shopping habits, armed with mobile apps and an unwavering quest for savings. A recent survey conducted by Caddle has shed light on this seismic shift, revealing a landscape where deals and discounts reign supreme in the minds and wallets of consumers. The Hunt for Deals: A New Consumer Gospel According to the survey, which encom
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